Consulting Services
One Week Customer Experience Sprint
Our expertise is in helping clients advance their customer experience (CX), which is the key to growing revenue and users.
This can include personalization, improved customer journeys, new services and many other types of customer improvements.
Our one week consulting sprint is designed to rapidly assess and improve your customer experience targets and activities.
At the end of this engagement, you will have the following:
- 3 Customer Experience Use Cases to Launch ASAP
- These should show measurable ROIs within 6 months.
- This engagement should pay for itself based on improvements in revenue, customers and/or costs.
- 3 Operational Changes to Implement
- Improving and upgrading your customer experience systems over time is key.
- 2-3 Key GenAI Skills for Staff to Focus On
- Internal training of management and leadership is key over time. Especially in GenAI.
Cost: $18,500 plus expenses
Timeframe: 1-2 weeks
To find out more, contact us at info@towsongroup.com
Our Approach
We help our clients build systems that continually add value to their customers. This can include improved customer experiences, personalization, new services and other types of customer innovation. This requires a system that combines of people, operations, data and technology.
But the key outcome for all our engagements is growth in revenue, users and engagement.
We use the following approach.
- Assess the current customer experience, personalization and customer value activities. Against key customer segments.
- Quantify the link between customer experience and value with business value.
- Compare with benchmarks for customer satisfaction along the customer journey.
- Identify the key points of importance in the customer journey.
- Prioritize high impact targets in the customer journey for redesign. And also, for quick wins.
- Crystallize and launch next steps that have will have high impact.
- Develop a roadmap for 1–2-year CX transformation. This usually requires identifying moats and the critical path.
Other Consulting Projects
Our consulting engagements are focused on continually improving the customer experience, which is the key for growing revenue, users and engagement over time. Our engagements include:
- One Week Customer Experience Sprint
- Identify Your Best Digital Strategy for Winning – and for Protecting Against Disruption.
- Upgrade Your Organization’s CX Skills and Mission. Training for leadership and management to create an organizational focus on CX.
- Upgrade Your Customer Experience Engine. The focus is on IT architecture, tools, and teams.
2: Identify Your Best Digital Strategy for Winning - And For Protecting Against Disruption
Digital strategy offers very big rewards for the winners. But the cost of getting it wrong is high.
In this project, we help our clients crystallize their best digital strategy. We help them decide which are the critical digital initiatives, which are the important digital threats to respond to and what are the critical 3-4 steps to take in the next year.
Our digital strategy services include:
- Digital strategy formulation. We are experts in digital strategy and help clients formulate and / or check their strategies. This includes identifying opportunities to target and capitalizing on significant shifts in consumer / customer needs and competition. For clients with existing strategies, we do due diligence and recommend adjustments.
- Opportunity assessment. We help clients size and prioritize new business opportunities from emerging digital tools, technologies and business models.
- Building new digital businesses as internal startups. We help clients create new businesses as virtual startups within large companies, leveraging content, customer relations, technology and experiences.
- Digital strategy due diligence. We help clients evaluate M&A and investment candidates. Our strategy analytics help investors make better deal decisions.
- Typical cost: (TBD)
- Typical timeframe: 2-3 months.
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