Consulting Services
rapid "Digital AI Health check-up" Service
Our expertise is in helping clients growth their online revenue and customer base by focusing on the entire spectrum of services and touchpoints with customers.
This includes digital marketing, content and customer experiences (CX), membership initiatives, customer data and analytics, ecommerce operations, and other activities.
Our 1-2 week consulting sprint rapidly assesses the health of these activities versus peers and best practices.
And then to make recommendations on high priority initiatives to improve growth.
At the end of this engagement, you will have the following:
- 3 Digital Marketing Improvement Initiatives to Launch ASAP
- 3 Customer Improvement Initiatives to Launch ASAP
- 3 Operational Changes to Implement Over Time
- 2-3 Key GenAI Skills for Staff to Focus On
- Internal training of management and leadership is key over time. Especially in GenAI.
These recommended initiatives should show measurable ROIs within 6 months.
Cost: $18,500 plus expenses. We recommend rapid engagements to make progress quickly and to keep the cost small relative to marketing expenditures.
Timeframe: 1-2 weeks
To find out more, contact us at info@towsongroup.com
2: CX Consulting Projects
Our CX consulting engagements are focused on continually improving the customer experience, which is often key for growing revenue, users and engagement over time.
Our engagements include:
- One Week Customer Experience Sprint
- Upgrade Your Organization’s CX Skills and Mission. Training for leadership and management to create an organizational focus on CX.
- Upgrade Your Customer Experience Engine. The focus is on IT architecture, tools, and teams.
3: Crystallize Your Best Digital Strategy for Winning - And For Protecting Against Disruption
Digital strategy offers very big rewards for the winners. But the cost of getting it wrong is high.
In this project, we help our clients crystallize their best digital strategy. We help them decide which are the critical digital initiatives, which are the important digital threats to respond to and what are the critical 3-4 steps to take in the next year.
Our digital strategy services include:
- Digital strategy formulation. We are experts in digital strategy and help clients formulate and / or check their strategies. This includes identifying opportunities to target and capitalizing on significant shifts in consumer / customer needs and competition. For clients with existing strategies, we do due diligence and recommend adjustments.
- Opportunity assessment. We help clients size and prioritize new business opportunities from emerging digital tools, technologies and business models.
- Building new digital businesses as internal startups. We help clients create new businesses as virtual startups within large companies, leveraging content, customer relations, technology and experiences.
- Digital strategy due diligence. We help clients evaluate M&A and investment candidates. Our strategy analytics help investors make better deal decisions.
- Typical cost: (TBD)
- Typical timeframe: 2-3 months.
