Workshops and Services
Rapid Digital Growth Workshop
Our approach is to work with management teams to:
- Rapidly assesses the health of their digital activities, especially growth. And then
- Work with management to launch or accelerate high impact initiatives to improve growth.
We do this mostly with management team workshops.
It is not just about identifying high growth digital improvement initiatives.
It is about getting the team together and focused on one critical topic. Getting everyone agreed on the high priority initiatives. And then getting those initiatives launched (or accelerated) ASAP.
It is about having an impact on performance as soon as possible.
At the end of the workshops (usually 1-2 weeks), you will have an aligned management team focused on mutually agreed high priority initiatives – including:
- 3 Customer Improvement / Growth Initiatives to Launch ASAP
- Initiatives should have positive ROIs within 6 months.
- Ideally, the initiatives are launched as part of the workshops.
- These can include Digital Marketing initiatives.
- 3 Operational Changes to Implement Over Time
- Building out capabilities over time is important for building competitive strength and unlocking new growth opportunities.
- 2-3 Key GenAI Skills for Staff to Focus On
- Internal training of management and leadership is key over time. Especially in GenAI.
We recommend rapid engagements to make progress quickly and to keep the cost small (especially relative to marketing expenditures).
Timeframe: 1-2 weeks
Cost: $18,500 plus expenses.
To find out more, contact us at info@towsongroup.com
2: CX Consulting Projects
We also offer CX consulting engagements focused on building systems for continually improving the customer experience. This can be critical for growing revenue, users and engagement over time.
Our engagements include:
- Rapid Customer Experience Improvement Workshops
- Leadership Training to Upgrade CX Skills. This also creates organizational focus on CX.
- Building and Upgrading Your Customer Experience Engine. The focus is on IT architecture, tools, and teams.
3: Crystallize Your Best Digital Strategy for Winning - And For Protecting Against Disruption
Digital strategy offers very big rewards for the winners. But the cost of getting it wrong is high.
In this project, we help our clients crystallize their best digital strategy. We help them decide which are the critical digital initiatives, which are the important digital threats to respond to and what are the critical 3-4 steps to take in the next year.
Our digital strategy services include:
- Digital strategy formulation. We are experts in digital strategy and help clients formulate and / or check their strategies. This includes identifying opportunities to target and capitalizing on significant shifts in consumer / customer needs and competition. For clients with existing strategies, we do due diligence and recommend adjustments.
- Opportunity assessment. We help clients size and prioritize new business opportunities from emerging digital tools, technologies and business models.
- Building new digital businesses as internal startups. We help clients create new businesses as virtual startups within large companies, leveraging content, customer relations, technology and experiences.
- Digital strategy due diligence. We help clients evaluate M&A and investment candidates. Our strategy analytics help investors make better deal decisions.
- Typical cost: (TBD)
- Typical timeframe: 2-3 months.
